Bachelor Thesis · 2017

Dito

Dito is a concept for an all-gender make-up line. Thanks to "generation Youtube", make-up is now something that can be used by everybody without being that controversial anymore. Mixing shapes and elements that are normally used for strictly female or male products leads to an intersting and exciting new design language in the mak-up industry.

While the logo and the graphics are very thin, the shape of the bottle is quite bold, which creates an interesting contrast. Since designing for all gender always comes with diversity, the foundatin should of course be available in as many skin tones as possible.